Tangerine Designs is a Coimbatore-based startup agency focused on mobile app, website, and marketing design. For their launch, I created a new logo identity, brand guidelines, and supporting brand deliverables.

The brief called for an identity that felt fun, playful, vibrant, and full of energy, one that reflected creativity and innovation at its core.

The color palette draws directly from the tangerine fruit, and the logotype uses a playful typeface that echoes the name itself. A tangerine icon within the logotype makes the brand name immediately clear at a glance. Geometric shapes run through the visual language, adding a sense of energy and playfulness that ties the whole identity together.