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Juicy Chemistry
Packaging & Brand Refresh
Juicy Chemistry is a globally recognized organic skincare brand, celebrated for its 100% certified organic, handmade formulations crafted from real, traceable ingredients.
As Senior Art Director, I led the brand's packaging refresh, introducing a vibrant color palette, stronger visual hierarchy, and a cleaner layout to boost shelf impact and brand recall. Drawing inspiration from fresh fruits and botanical ingredients, the redesign brought a natural, fresh, and healthy visual identity to life, staying true to the brand's core philosophy of purity and honesty.
Beyond packaging, I shaped the brand's visual identity across ad campaigns, website design, marketplace creatives, and social media content, supporting Juicy Chemistry's larger growth and brand-building strategy.
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Packaging Design Refresh
Refreshed Juicy Chemistry's packaging from cluttered, dull, and flat to a fresh, colorful identity that feels truly "juicy" with improved layout alignment, stronger contrast, and a vibrant, shelf-ready look rooted in its organic philosophy.
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Designed social media and campaign ad creatives for Juicy Chemistry with a clean, organic style, soft natural tones, generous whitespace, and a consistent grid-based layout that let product visuals breathe while staying true to the brand's fresh, ingredient-led language.
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